Fall 2025 collection hero

Fall β€˜25

Cherry. The smell of home, the taste of freedom.

Inspired by the Marlboro Man ads of the 1970s, our Fall '25 collection asks one question: who is the Cherry Man?

Fall 2025 portrait 1
Fall 2025 portrait 2

Hooded work jackets, hand-loomed Navajo knits, and corduroy charros, cut and sewn in Los Angeles. Cotton knit crewnecks, cropped cardigans, and alpaca henleys in soft weights and sun-faded edges. Built to layer through fall and live in long after.